How do you spot a ‘juggled’ property?
It can be quite difficult to spot a juggled property unless you're constantly watching property portals for similar listings. Estate agents are increasingly using dedicated software to identify properties that are being juggled by searching portals for similar or duplicate listings.
In order to combat portal juggling, Rightmove has implemented a new policy. After a property is removed from Rightmove, it cannot be re-listed as new within 14 weeks instead of the previous two weeks. Using improved technology to identify relisted properties, the change is intended to ensure that buyers see accurate property listings.
In addition to estate agents and platforms like Rightmove and Zoopla doing their utmost to reduce portal juggling, you can also follow these steps as a buyer or seller:
- Check a portal's listing history
- Watch property email alerts to see how often the same property appears
- Ask estate agents about a property's marketing history
Portal juggling: what are the consequences?
A disciplinary panel of the Ombudsman may investigate portal juggling, and estate agents may also be prosecuted under the Fraud Act 2008 for making false representations about property listings.
According to NTSEAT team leader James Munro, "estate agents who are involved in portal juggling may be breaking the law, which could lead to enforcement action from local Trading Standards authorities."
If you spot a property which you believe to have been ‘juggled’ you can report it to the property portal in which it is listed, most portals will have guides in their ‘Help’ section.
Our ethos is client first. Since our inception our goal has been to look after clients rather than just their properties and to tailor our service to meet our clients needs. We want to change the public perception of Estate Agents by highlighting poor practices and demonstrating a higher level of customer service which has been lacking within the industry.
Contact us today for an honest approach to estate agency 01603 577255